Georgia’s blueberry exports to the European Union are set to rise this year due to a significant fruit shortage in Europe, according to the Blueberry Producers Association. Despite challenges from spring frost and snow, total yield is expected to increase slightly thanks to new orchards.
“Europe is experiencing a shortage, and the current price per kilo is around USD 10,” said Tornike Panjavidze, president of the Association. “Although prices may drop, the average export price to Europe this year will likely exceed that of Russia.”
Last year, Georgia exported 4,268 tons of blueberries to Russia and 358 tons to Germany, its second-largest European market. Export volume is expected to rise to around 5,000 tons in 2025, though the season is still underway.
While logistical routes remain stable, the key challenge is ensuring quality and shelf life through proper post-harvest handling. Blueberries have already been shipped to the UAE, and negotiations are ongoing with India, Hong Kong, Singapore, and others to diversify export markets.
Exports from Georgia have grown rapidly in recent years from USD 5.6 million in 2021 to over USD 28 million in 2024.
