Georgia is expected to see a 30–40% increase in blueberry yields this year, driven by the expansion of new plantations and improved productivity in existing orchards, according to the Georgian Blueberry Growers Association.
Association President Tornike Panjavidze told BM.GE that although small initial harvest batches are being exported to Russia at the start of the season, members have agreed to prioritize European markets in order to avoid downward price pressure caused by oversupply.
He said global market conditions remain favorable, with higher logistics costs pushing the baseline export price up to around €4–4.5 per kilogram, while prices in Europe currently range between €7 and €7.5.
Panjavidze estimated that Georgia could export up to 10,000 tons of blueberries this year, compared with around 7,000 tons last year. He noted that demand in Europe is strong due to a seasonal gap following the end of supply from Spain and Morocco.
The association is also expanding into new export markets, with initial shipments already sent to Dubai. Future plans include entry into India, Singapore, and Hong Kong, while negotiations with China are expected to take about a year to complete.
