A delegation of 10 representatives from Canada's wine industry and media has visited Georgia as part of efforts to promote Georgian wine in the Canadian market and diversify export destinations, the National Wine Agency reports. The visit was organized by the agency in cooperation with its Canadian marketing partner, A+M Consulting & Communications.
During the trip, the delegation visited wine producers in the Kartli and Kakheti regions, learning about Georgia's 8,000-year winemaking tradition, production techniques and technologies. Guests also tasted both classic and traditionally made Georgian wines.
The National Wine Agency says such visits help establish direct business connections between Georgian winemakers and international professionals, supporting increased sales in the Canadian market.
According to the agency, Georgia exported nearly 203,000 liters of wine to Canada in January–October 2026, a 5% increase year-on-year. Official statistics show that exports have grown over the past two years following a decline in 2022–2023. In 2025, exports reached 214,700 liters, approaching the six-year peak of 228,300 liters recorded in 2021. The 2026 figure for the first ten months has already nearly matched last year's full-year volume.
