Mariam Kvrivishvili, Deputy Minister of Economy and Sustainable Development, held final meetings with leading British airlines regarding the start of direct air traffic between Georgia and Great Britain.
The Ministry of Economy and Sustainable Development publishes information about this.
"Our priority is to have direct flights with Great Britain. For this purpose, we are conducting active negotiations with airlines so that they can start direct flights to Georgia. Diversification of markets is a priority of our aviation and tourism policy. The start of direct flights will help to attract tourist flows with high purchasing power from Britain", said the deputy minister.
"According to Mariam Kvrivishvili, if the issue of starting flights is resolved positively, mass marketing campaigns will be launched in Great Britain to increase the awareness of Georgia and its tourist products and reflect the effect of direct flights to Britain on tourism results as quickly as possible.
The deputy minister noted that the start of direct flights with Britain will have a particularly positive impact on the local tourism private sector, which will be able to offer a variety of tourist services to high-spending British travelers.
Representatives of the Association of Georgian Airports and the Embassy of Georgia in Great Britain also participated in the meetings.
Mariam Kvrivishvili held meetings with the representatives of leading British airlines as part of her working visit to Great Britain, where she participated in The National Geographic Traveler Food Festival together with the Georgian delegation. At the international gastronomic festival, 4 sessions of master classes of Georgian wine and dishes were held in the "Master Class Theater". Within the framework of the festival, at the stand of Georgia, for two days, wine tasting and the so-called "Show Kitchen was held," the information says.
