The key sales markets, FMCG and the HORECA industry, are expected to maintain sustainable growth in the coming years, - according to the report published by TBC Capital.
While domestically produced beer has remained mostly unchanged in 2024 in absolute terms, price changes have significantly boosted the market revenue.
Domestic beer consumption has been on a rise for the past several years, reaching a new high in 2024. Boosted demand on imported beer is also visible in the annual numbers.
The increased domestic demand, especially on imported beer is translated into significant growth of imports and reduced exports.
Domestic production of non-alcoholic beverages is stably growing in absolute as well GEL term, expected to break the GEL billion threshold in the current year.
With import levels remaining mostly unchanged throughout the past several years, domestic demand on non-alcoholic beverages is mostly met with local production.
Export of non-alcoholic beverages has significantly increased in the past five years, exhibiting a 30% 4-year CAGR and reaching 150 mln liters in 2024.
