Georgia generated $3.8 billion in international tourism revenue in the first nine months of 2026, up by 4.4% year-on-year, according to the National Bank of Georgia.
In the third quarter alone, tourism revenue reached $1.86 billion, marking a 12% increase compared with the same period in 2025. EU countries accounted for $310.2 million, or 16.6% of the total, with revenue from the bloc rising 30% year-on-year.
Revenue from Russia increased by 32.3% to $334.2 million, while receipts from Israel rose by 24.8% to $234.9 million. Revenue from Ukraine climbed by 52.5% to $68.4 million, and income from Azerbaijan grew by 18.6% to $78.8 million.
Against the backdrop of the war in the Middle East, tourism revenue from Iran fell by 21.3% year-on-year to $33.8 million, while receipts from Saudi Arabia declined by31.9% to $58.5 million. Other major sources of tourism revenue in the third quarter included Turkey, at $173.2 million, and Armenia, at $66.4 million.
