Levan Mekhuzla, head of the National Wine Agency, stated that spontaneous vineyard planting observed over the past decade should now be regulated, with a focus on wine quality. According to the agency, the quality of Georgian wine and its success in international markets depends largely on the quality of the vineyards.
“Globally, there is intense competition and overproduction. Therefore, we believe that spontaneous vineyard planting, which has been common in the last ten years, should be regulated. The focus must be on the final product, wine quality, and grape variety diversity,” Mekhuzla said.
Under amendments to the “Vine and Wine” law, starting May 1, the National Wine Agency will issue approvals for vineyard planting. Previously, the agency only served a supervisory role, but it will now regulate market entry. Individuals who plant vineyards without approval will not be allowed to sell grapes or wine commercially. These rules do not apply to already established vineyards. Detailed criteria for approval will be set by a ministerial order from the Ministry of Agriculture, expected before May 1.
Mekhuzla emphasized that the changes aim to strengthen Georgia’s wine sector. Certified vine seedlings will be traceable, and soil and climate conditions must meet legal standards. Approval from the agency will be required only for commercial vineyards, while personal-use vineyards remain exempt. The agency confirmed that approvals will be issued free of charge and that qualified nurseries in Georgia will begin producing certified seedlings this year.
