Georgia’s fruit and vegetable juice exports are showing strong momentum in 2025, with revenues hitting historic highs. According to official statistics, between January and July, the country exported 8,739 tons of natural juices worth USD 14.2 million, the highest figure ever recorded.
Despite modest export volumes, revenues grew 9.5% year-on-year, while physical exports increased only 0.9%. This indicates that Georgian natural juices became more expensive on international markets. The average export price rose from USD 1,499 per ton in 2024 to USD 1,627 per ton this year.
Georgian juices reached 39 global markets, with Germany and the United States emerging as the top buyers. Notably, Japan and Germany pay the highest average prices, highlighting premium demand in these markets.
Top Export Destinations (January–July 2025):
- Germany – $5.4 m (2,455 tons), avg. price $2,195/ton
- USA – $2.9 m (2,001 tons), avg. price $1,449/ton
- Australia – $1.1 m (1,073 tons), avg. price $1,169/ton
- Japan – $933 k (255 tons), avg. price $3,661/ton
- Israel – $737 k (726 tons), avg. price $1,061/ton
- Azerbaijan – $469 k (526 tons), avg. price $892/ton
- Greece – $396 k (294 tons), avg. price $1,347/ton
- UAE – $349 k (198 tons), avg. price $1,766/ton
- Russia – $321 k (176 tons), avg. price $1,824/ton
- Armenia – $275 k (277 tons), avg. price $992/ton
Industry experts note that rising prices and expanded market diversification are positive signs for Georgia’s agro-export sector. However, export volumes remain relatively small compared to potential capacity, meaning further growth opportunities lie ahead.
