Eight Georgian wineries were showcased at the renowned Karakterre International Wine Festival in New York City, organised by the National Wine Agency in collaboration with the American marketing firm Colangelo & Partners, to bolster the export of Georgian wine to the United States.
This year, the National Wine Agency was one of the festival’s key sponsors.
The Karakterre Festival is among the world’s leading wine events, bringing together organic, biodynamic, and natural wine producers from across the globe. It is held annually in historic venues in Austria and New York.
This year, approximately 200 wine producers from around 30 countries participated in the festival.
Thousands of attendees had the opportunity to sample around 15 Georgian wines, showcasing a range of styles, which greatly contributed to raising awareness and promoting Georgian wine.
A masterclass dedicated to Saperavi was also part of the programme.
In one of the key strategic markets for Georgian wine, the United States, the National Wine Agency is actively implementing a marketing campaign in partnership with Colangelo & Partners, the leading American marketing firm.
As part of this initiative, tasting seminars are held in various American cities, targeting wine professionals and trade representatives. Georgian wine is also showcased at international exhibitions, and organised wine tours in Georgia are arranged for media, sommeliers, and sales representatives. These efforts foster better understanding and promote Georgian wine’s reputation in the American market.
