Georgia’s FMCG sector generated GEL 13.1 billion in revenue in the first half of 2026, up by 11% year-on-year, according to Galt & Taggart. FMCG inflation stood at 7% during the period. Branded chains recorded the strongest growth at 12.8%, reaching GEL 5.4 billion in revenue, while non-branded stores grew 12% and other formats 8.1%.
Branded chains accounted for 41.1% of total FMCG revenue, up from 40.4% a year earlier. Tbilisi generated 56.8% of branded-chain revenue and the regions 43.2%. Average revenue per store reached GEL 1.4 million in Tbilisi and GEL 1.1 million in the regions. Food products accounted for the largest share of sales at 68%, followed by beverages at 13%, tobacco at 8%, household goods at 6% and personal care at 5%.
Daily Group remained the largest player nationwide with a 27.3% market share, followed by 2 Nabiji at 20.3% and Nikora at 15.9%. In Tbilisi, 2 Nabiji led with 20.5%, ahead of Daily Group at 19.5%, Nikora at 18.9% and Carrefour at 10.3%. In the regions, Daily Group remained dominant with a 37.6% share, followed by 2 Nabiji at 19.9% and Nikora at 14.5%.
The pace of new store openings slowed in 2025–2026 compared with 2021–2024, with branded chains adding 41 stores in H1 2026. Growth was mainly driven by higher sales at existing stores, with like-for-like sales up 10.3%. Meanwhile, the average EBITDA margin fell from 5.4% to 4%, mainly due to a decline in gross profit margin from 27.1% to 26.3% and higher payroll costs, which reached 12.9% of revenue.
