Funding for Georgia’s National Tourism Administration is set to increase to GEL 78 million in 2027, GEL 10 million more than initially proposed in the draft budget. First Deputy Finance Minister Giorgi Kakauridze announced the increase while presenting the revised budget parameters in Parliament, noting that the additional funding will mainly support tourism promotion campaigns.
According to Kakauridze, the additional GEL 10 million will be used to strengthen international marketing efforts and promote Georgia as a tourism destination.
The budget programme targets 5.9% growth in tourist arrivals. Priorities include promoting Georgia in international markets, developing new tourism products, diversifying existing offerings, creating tourist routes, improving small-scale tourism infrastructure and enhancing service quality. The baseline figure was 7,803,239 international visitors in 2025, with the government aiming to exceed this level by 5.9% over the 2027–2030 period.
