Georgian beverage company “Healthy Drinks Company,” which produces the HENKA brand, is preparing to launch a new line of diabetic products, according to director Giorgi Jirkvalidze. The company plans to introduce a kombucha variant made with natural sweeteners as an alternative for consumers seeking low-sugar options.
The new products will be priced in the same segment as the existing HENKA range and are expected to reach the market within 2–3 weeks. The company anticipates sales volumes comparable to its current product lines.
Management says the launch will strengthen the brand’s position in both local and export markets, targeting a broader consumer base interested in functional and healthier beverages.
