Hotel performance improved in Tbilisi and Batumi in the third quarter of 2026, according to Galt & Taggart. The investment bank maintained its forecast that Georgia’s tourism revenues will reach $4.9 billion this year. In the first nine months, tourism revenues rose by 4.4% year-on-year to $3.8 billion.
International visits increased by 3.3% year-on-year to 2.6 million in Q3, including a record 2.1 million tourist visits, up by 4.7%. Growth was driven by visitors from the EU, Russia, Azerbaijan, Israel and China, while visits declined from Turkey, Armenia and India. Tourism revenues rose by 11.9% year-on-year to $1.9 billion during the quarter.
Hotel occupancy in Tbilisi increased from 75% to 79%, while the average daily room rate rose from $87 to $94. In Batumi, occupancy climbed from 82% to 84%, and the average daily rate increased from $119 to $135.
Airbnb demand also strengthened, with booked nights rising 16% year-on-year to 354,000 in Tbilisi and 12% to 174,000 in Batumi. The average daily rate on Airbnb increased from $45 to $47 in Tbilisi, while remaining unchanged at $48 in Batumi.
