Hotel Rooms Kohta is switching to seasonal operation after the winter ski season expires. General manager of the hotel Akaki Chkhikvadze says, that the management of "Rooms Kokhta" made this decision due to the unprofitability of Bakuriani as a mountain resort in other seasons.
"With the beginning of the New Year, we are satisfied with the results and impressions shared by our guests. However, our difficulties in terms of occupancy start after March, when the winter ski season is already over. These are the months when Bakuriani has relatively fewer visitors.
Accordingly, the management of "Rooms Kokhta" decided to switch to seasonal operation last year. This means that the hotel will be closed by the end of March and opened with new forces in December, during the winter season," Chkhikvadze said.
According to the general manager of Rooms Kokhta, this decision will be tested this year. According to him, the income of the hotel will not decrease due to the closure of the hotel.
"We will observe the development of processes and events. We will also see what kind of income we will get in this form. To what extent this decision will be justified, we will act according to it in the future, whether we will stay on this mode of operation or not. The monetary loss will not be large, because the months are not busy for Bakuriani. Segmentally, this period is less profitable. Bakuriani has a different low-price policy in summer than in winter, which led to our final decision," he said.
