Erekle Kokaia, Executive Director of "Inn Group" declares, that the hotels receive visitors from various markets - both from Asian and European countries.
As Erekle Kokaya told BMG, their guests are mainly from South Korea, China, Arab countries, and Israel. Poland is exceptionally active from the EU coutnries.
"The high season has started, it is mainly from May to September, and accordingly, the occupancy increases. If the load rate stood at 60% before, now it reaches 80% on average. Fortunately, our market is still diverse, there are both South Korea and China, which we have now added, as well as Arab markets, we also have quite a lot of guests from Israel", said Kokaia.
According to him, before the pandemic, there were much more visitors from the European Union, and outstanding activity was recorded from Germany. Erekle Kokaia hopes that the marketing strategy will be activated in the direction of attracting more tourists from the European Union.
"Before the pandemic started, we had much more tourists from the European Union. German tourists were especially distinguished. Now, we don't feel like we have many German tourists in our hotels. Hopefully, the marketing strategy will change in the direction of bringing more tourists from Germany and the European Union in general," said the executive director of "Inn Group".
"Inn Group" operates 4 hotels in the Georgian market: Iveria Inn, Gudauri Inn, Kutaisi Inn, and Gori Inn.
