Georgian food manufacturer Kula is investing €3 million to expand its organic production capacity, following the acquisition of the “Hippie” factory in Agara village earlier this year.
As CEO Vano Goglidze explained on TV-program Business Morning, €1.5 million has already been invested, and negotiations with Swiss suppliers for modern equipment are underway. The factory will be fully re-equipped by the end of 2025, with production potentially starting this year.
“It will meet full European standards. If we can’t start in 2025, operations will fully launch in 2026,” Goglidze noted.
Despite challenges this year caused by frost and high raw material prices, Goglidze hopes for a rebound in autumn.
Kula currently exports to 30 countries, with Europe accounting for nearly 50% of total exports. The company also sells products in the U.S., Asia, Israel, Korea, and former CIS nations.
“85% of our apples go to the European market. Diversification is crucial, and we continue expanding globally,” said Goglidze.
