Daily Group and Zedazeni Group (owner of Magniti stores) have completed a major deal to merge their operations, forming the largest holding in Georgia focused on the supermarket sector. The new holding will be managed by representatives from both groups, including their founding teams and professional leadership.
This merger positions the combined company as a leading player in Georgia’s retail sector, with a strong presence in both the supermarket and beverage markets. The transaction also enhances the company’s capabilities in logistics and distribution.
Daily Group is a significant force in the retail industry, operating well-known supermarket brands such as Daily, Spar, Ioli, Kalata, Magniti, and Gvirila. These brands will continue to operate as independent legal entities, but their combined network will now consist of over 1,600 stores across Georgia, representing approximately 30% of the country’s organized retail market.
Zedazen Group, through its subsidiary Georgian Beer Company, has a long-established presence in beverage production, manufacturing both local and internationally licensed brands. While its production focus is on beer, the company also produces a range of non-alcoholic products, including premium lemonades (Zedazen), juice nectars (Chero), soft drinks (RS Cola), and cold teas (Gurieli and Dilma).
The merger between Daily Group and Zedazeni Group creates a powerful synergy between the retail and beverage sectors, with the goal of improving customer service, offering high-quality products at competitive prices, and implementing a customer-focused loyalty program. The group’s logistics and distribution centers in Tbilisi and Western Georgia will further streamline supply chain management, contributing to a more efficient market environment.
Zura Zakariadze, co-founder of Daily Group and member of the supervisory board, commented, “By combining our strengths in retail with Zedazeni Group’s manufacturing capabilities, we are better positioned to drive growth in both the retail and beverage sectors. This merger will enable us to offer a wider range of high-quality products to customers while strengthening the competitiveness of the retail market in Georgia.”
The new entity created by the merger is now the largest holding company in Georgia’s consumer market, with a leading position in the supermarket sector, beverage production, and logistics.
As of 2024, Daily Group employs approximately 18,000 people and continues to focus on expanding its operations, making investments, and introducing new technologies to the Georgian market.
