Georgia’s Mountain Trails Agency (MTA) will sell ski passes exclusively through its new online platform during the 2026–2027 winter season.
To promote the website, the agency plans to purchase GEL 201,801 worth of advertising and branding services from Alma through a simplified procurement procedure. MTA says Alma holds exclusive rights to advertising placements at selected locations, including public transport, bus stops and digital billboards in Tbilisi.
The campaign will run from November 1 to December 31, 2026, with the contract valid until January 31, 2027.
MTA says the new platform is intended to centralize information and improve the customer experience. It has not yet clarified whether customers will still be able to buy passes in person.
