Polish cosmetics brand Hean is continuing its expansion in Georgia, with plans to open two new stands in Tbilisi this year and later move into regional markets. The brand recently entered the country, launching its first concept stand at Goodwill Digomi, and is already in talks to expand its physical presence.
Hean offers over 100 products, including makeup for eyes, lips, and face, as well as BB and CC creams. More than 65% of its products are vegan and not tested on animals. The brand is already present in several European markets, including Poland, Slovakia, and the Czech Republic.
In addition to retail expansion, the company is strengthening its online channel, offering nationwide delivery and preparing to launch its official website. The brand emphasizes customer experience as a key advantage, allowing visitors to test products and receive makeup services before purchasing.
Positioned in the mid-range segment, Hean aims to combine European quality with affordable prices. The company also plans to introduce new product lines and expand availability across Georgia, with a long-term goal of establishing a strong presence in regional markets.
