Georgia’s fast-moving consumer goods (FMCG) sector continues its robust expansion, with chain supermarkets accelerating their growth in the regions, according to a new review published by investment bank Galt & Taggart.
The market reached 17.9 billion GEL in the first nine months of 2025, marking a 10% year-on-year increase. Branded retail chains accounted for 7.5 billion GEL, or 41.8% of the total market, reflecting 11.6% annual growth.
As of 2025, Georgia hosts 4,192 branded stores and supermarkets:
- 2,055 in Tbilisi
- 2,137 across the regions
The data highlights a clear shift: regional expansion is driving sector growth. Over the past year, only 9 new stores opened in Tbilisi, while the regions saw a significant increase of 137 new openings.
Despite this, Tbilisi remains the stronger revenue generator. The average annual income per store in the capital stands at 2 million GEL, compared to 1.6 million GEL in regional markets, reflecting higher purchasing power and demand density.
According to Galt & Taggart, Daily Group remains the dominant player in the organized FMCG segment, holding 29.1% of the market. The group oversees several major brands, including Daily, Spar, Kalata, Magniti, Gvirila, and Ioli.
In second place is Ori Nabiji with 18.1% market share, followed by Nikora at 16.3%.
The data indicates that while competition in Tbilisi remains intense, the next wave of retail growth is unfolding in Georgia’s regions. Rising store penetration, improving logistics, and growing regional consumption are helping branded supermarkets strengthen their presence outside the capital.
