Marika Todua, founder of the ethnographic village “Sisatura” in Georgia’s Samegrelo region, says her decision not to raise prices this year may negatively impact her business. She had finalized menus and partner offers in late 2024, at a time when many expected market prices to decrease.
However, costs have risen significantly instead. Todua notes that electricity, food products, and especially agricultural goods have all become more expensive, putting pressure on operating expenses.
She highlights that vegetables and dairy products have seen the sharpest increases. Although “Sisatura” partially relies on its own production, it still depends on the broader market to meet demand, making it vulnerable to price fluctuations.
As a result, while the business is still expected to turn a profit, Todua says earnings will be lower than they could have been. She now believes that not adjusting prices earlier was a decision that will likely have financial downsides.
