Six Georgian fashion brands have participated in Who’s Next fashion trade shows in Paris for the first time with the support of the Enterprise Georgia, the state agency promoting entrepreneurship, investment and exports.
The Agency said on Thursday the Paris show, held between Saturday and Monday, was “purposely” selected for domestic startup exporting companies to provide them with a “unique” opportunity to explore new export markets.
Newtorso, god__era, Cosmo, Romor, Patsatsia Nini and Kaba presented their version of the latest trends in women's fashion at the event.
The participation of the Georgian SMEs in Who’s Next was also supported by the Georgian Clothing and Fashion Association.
Who’s Next is held twice a year, hosting about 45,000 in its showroom. The GNTA said 70 percent of the visitors were “verified buyers”.
