PMC Research Centre published Quarterly Tourism Update for 2023. According to the document, in Georgia, there are 3,198 registered accommodation providers, the majority of which are concentrated in Samegrelo-Zemo Svaneti (19%), Tbilisi (17%), and Adjara (15%).
Throughout 2023, overall hotel prices in Georgia decreased compared to 2022. However, this decline was mainly driven by a decrease in the 5-star category (-4% YoY). There was an increase in average prices for lower budget options, particularly guesthouses (9%) and 3-star hotels (4%), though.
Hotel prices in Georgia are characterized by significant seasonality. The average prices for all categories exhibit seasonal patterns, increasing from May to September in particular, and again from December to March (albeit to a smaller degree).
