The FMCG market grew at 37% YoY in 2022. The growth rate is expected to stabilize in the 2023-2025 period, according to the report published by TBC Capital.
According to the document, organized FMCG market players are expected to increase their presence in the regions as it is fast-growing and makes up 66% of the total market but the penetration level remains low (16%).
"The increased demand, further regional penetration, and international tendencies indicate that by 2025 the organized market share will reach 40%.
Due to fierce competition and higher cost of goods sold, profitability metrics of Georgian retailers lack behind regional retailers.
The young generation is gaining more share among the FMCG consumers. This is a significant factor for a correct outlook of the true potential of e-commerce in the FMCG sector", - the report reads.
