Georgia’s National Tourism Administration plans to conduct a large-scale study that will create a unified database of all accommodation facilities in the country, including hotels, guesthouses, properties under construction, and planned developments. The research will also cover unregistered short-term rentals listed on platforms such as Airbnb and Booking.com.
For this purpose, the agency signed a simplified procurement contract - without a tender - with “IPM Market Intelligence Caucasus” LLC, which will carry out the study by November 2026. The contract is worth 370,157 GEL (including VAT). The research will combine desk analysis, digital scanning (using Python tools), and both telephone (CATI) and face-to-face (CAPI) surveys.
The study aims to measure key tourism indicators such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). Authorities say the main goal is to build a comprehensive, standardized database that reflects the full structure and dynamics of Georgia’s rapidly growing and fragmented accommodation market.
According to the agency, existing statistical data is incomplete due to the rapid expansion of short-term rentals and unregistered properties. The new system will include registered and non-registered facilities, Airbnb-style apartments, and future projects. The contracted company is owned by Khatia Darguashvili, according to the business registry.
