The wellness resort Bioli is operating at almost full capacity during the New Year period, according to its founder Tamaz Mkhedlidze, who spoke to BM.GE.
He explained that the high occupancy is driven primarily by entertainment activities rather than medical or wellness treatments.
For reference, Bioli, which has been operating on the market for 20 years and is focused on medical and wellness services, is designed for high-spending customers. As a result, the resort’s main guests throughout the year are typically foreigners, including visitors from Arab countries, while local guests mostly visit for leisure purposes.
“During the New Year period, our complex is fully booked. However, this occupancy is not related to medical procedures, but rather to entertainment activities. We offer an excellent view from which fireworks can be clearly seen, and we also have a restaurant,” Mkhedlidze said.
“In general, wellness is a sector that attracts high-income individuals. These are people who already have everything in life, understand the value of health, and travel to different countries to resorts where they can restore their bodies and improve their overall health resources,” he added.
According to Mkhedlidze, the resort remains highly occupied during the first half of January as well. After that, from February through March, a decline in occupancy is usually observed, which is a recurring annual trend. From March onward, occupancy typically begins to rise again, and no exception is expected this year.
According to Booking.com, a New Year booking at Bioli—for example, 31 December to 1 January, one night for two people—costs up to 1,800 GEL.
