Precious jewelry and souvenir manufacturing company "Zarapkhana" is planning to expand abroad. As the executive director of the company, Tornike Samkharadze, told "Business Evening", the company is planning to open two branches, one - in Europe, while another - in Tbilisi.
"We finished retooling the production and now we are working at full capacity. We are actively working on opening a branch of "Zarapkhana" in Europe and we think that we can add another branch in Tbilisi, but first of all, we want to take out the name and quality of "Zarapkhana" to Europe", Tornike Samkharadze said.
While visiting the BMG TV, the executive director of "Zarapkhana" explained, that customers especially like Georgian-themed products, but diamond jewelry traditionally takes the first place in sales.
"Naturally, the most popular of our company's products is gold jewelry. Our collections are mainly based on Georgian cultural heritage, including modern versions of artifacts from the Vani excavations, the Mtskheta collection and the collection of clothing of Georgian monarchs.
These directions are very popular, but the first place is still occupied by diamond jewelry, which constantly maintains the leadership position among Georgian consumers. However, Georgian-themed jewelry made with natural stones is always especially popular.
As for unique gift souvenirs, for the last three years, we have had a collection of souvenir knives and chess boards decorated with Georgian ornaments and elements. This product turned out to be quite typical for "Zarapkhana" and it was this product that brought many loyal customers", said the executive director of "Zarapkhana", Tornike Samkharadze, in the "business evening".
