Georgian poultry producer Chirina has resumed full-scale operations under its Biu Biu brand following a temporary shutdown for technical upgrades and renovation works. Founder and Managing Partner Revaz Vashakidze told BM.GE that the company invested nearly GEL 4 million in modernising its farms and slaughterhouse. Most of its fresh chicken retail outlets have also reopened, with the remaining stores expected to resume operations within the next one to two months.
The company currently produces around 80 tonnes of chicken daily and employs approximately 1,000 people, including 600 in production and 400 in distribution. Vashakidze said demand has increased significantly, while product prices have risen by around 3% compared with four months ago. Exports to Armenia and Azerbaijan have also resumed, with weekly shipments of approximately 160 tonnes of chicken to Armenia and 60–65 tonnes of marinated chicken fillets to Baku.
Chirina is also exploring new export opportunities. Negotiations are underway to supply chicken parts, including feet and heads, to China, although the company still needs to complete its registration process in the Chinese market. Discussions are also ongoing about exporting chicken products to Armenia.
Vashakidze additionally raised concerns about the sale of artificially coloured chicken in Georgian markets, calling for stricter oversight by the Ministry of Health and the National Food Agency. He warned consumers that artificially yellowed chicken may be marketed as corn-fed poultry and urged authorities to address the practice
