Wendy’s in Georgia is operated by W-Geo Restaurants, part of the business group owned by Soso and Levan Pkhakadze. The company currently manages 18 locations across the country.
According to its 2024 financial report published on Reportal.ge, W-Geo Restaurants doubled its revenues last year, reaching GEL 79 million, while net profit increased to GEL 3 million.
The company employs 782 people, with wage expenses totaling GERL 13.4 million. Product and inventory costs stood at GEL 33.7 million, rental expenses at GEL 6.1 million, depreciation at GEL 2.4 million, and other operating expenses amounted to GEL 12.5 million. Financial costs reached GEL 4.3 million.
Wendy’s assets total GEL 46 million, while liabilities amount to GEL 42 million.
As for competitors, McDonald’s Georgia, the country’s largest fast-food chain, reported GEL 283 million in revenue for 2024, up 16.7%, with a net profit of GEL 31 million.
Meanwhile, KFC Georgia generated GEL 72 million in revenue, a 6% increase, but finished 2024 with a GEL 3.6 million loss.
