World wine consumption trends are changing, with quality becoming a priority, - Galt & Taggart reports relying the data from Wine Intelligence, the global leader in wine consumer research and insights.
According to Wine Intelligence, wine consumers drink less, but better and also, global consumers have become more healthy and lifestyle conscious and are searching more for low-alcohol and ‘organic’ alternatives. People also pay more attention to wine labelling and design, particularly in the UK, US, Canada, Australia and Japan, according to Wine Intelligence.
Galt&Taggart reports that Georgian wine spirit business tries to fit the world trends and wine quality has become a priority for Georgia’s wine and spirits sector, strengthening Georgia’s global image as a producer of quality wine.
Georgian wine has received numerous awards in international wine competitions in recent years, while the International Organization of Vine and Wine (OIV) has added another Georgian wine to its list of special wines in 2020 (a total of eight Georgian wines as of 2021). And, in collaboration with private sector, Georgia’s National Wine Agency (NWA) has introduced several initiatives to further improve wine quality in Georgia (i.e. mandatory quality control of wine intended for exports, tightened quality control on grapes, etc.).
