Georgian winemaker Teliani Valley plans to deepen its presence in international markets in 2026, building on momentum across the 30 countries where its wines are sold. According to Commercial Director Irakli Bokuchava, the company closed 2025 positively, with 90% of total sales coming from exports, despite the overall Georgian wine industry experiencing slower growth than expected.
Bokuchava highlighted strong performance in Poland and the UK, while the U.S. market faced challenges due to tariffs and policy uncertainty before stabilizing in the final quarter. Negotiations with Gulf countries are ongoing, though progressing slowly, as these markets are not traditionally wine-consuming regions.
Teliani Valley plans to launch new export-focused products in 2026, following successful testing of several samples last year. The commercial director noted that the company remains focused on export growth while maintaining stable sales and a leading position on the Georgian market, despite increasing domestic competition and retail consolidation.
Bokuchava added that global awareness of Georgian wine continues to rise, especially in non-traditional markets. In the UK, for example, Georgian wine has expanded from specialty shops to mainstream supermarkets, an indicator of growing international recognition.
