According to TBC Capital’s latest consumer spending review, the average value of a food transaction increased to GEL 17 in September 2025, compared to GEL 16 in the same month last year.
The report shows that total non-cash spending through TBC Bank channels grew by 18% year-on-year, while the number of transactions increased by 11% over the same period.
“In September, through TBC Bank channels, consumers made more non-cash spending and completed more transactions than in September 2024,” the investment bank said.
The data also highlight that residents accounted for 83% of total non-cash spending, while non-residents made up the remaining 17%.
Food continues to dominate non-cash expenditure, making up 27% of total spending, followed by restaurants at 16%. Non-cash spending on food increased by 23% year-on-year, outpacing the 12% inflation rate for food and non-alcoholic beverages.
According to TBC Capital, consumer goods accounted for 63% of total non-cash spending, while services made up 37%. Within the goods category, food purchases represented 42% of total spending.
