Occupancy at major branded hotels in Georgia averaged 65% in January–September 2026, up by 3 percentage points year-on-year, while average daily room rates rose by 14% to $154, according to TBC Capital.
Occupancy reached 86% in September. In the third quarter, the average daily rate climbed by 25% year-on-year to $192, peaking at $209 in August.
International visits increased by 0.1% to 5.3 million in the first nine months, while tourist visits rose by 2.3%. Revenue from international travel grew by 4.4% to $3.796 billion.
Growth in visits was driven mainly by the EU and UK, Russia, Azerbaijan, China and Ukraine. Declines in arrivals from India, Armenia, Turkey, Iran and Saudi Arabia partly offset the increase.
