In order to diversify the export markets of Georgian wine, with the financial and organizational support of the National Wine Agency, in 2023 Georgian wine will be actively represented in the United States of America, Great Britain, Germany, Poland, the Baltic countries, China, South Korea and Japan.
According to the National Wine Agency, the contractor organizations of the agency will implement various targeted measures in the mentioned strategic markets. Along with this, Georgian producers will participate in all important international exhibitions of wine and alcoholic beverages.
The 2023 state budget of the Georgian wine promotion program was set at GEL 14 million, which was GEL 2 million more than the approved 2022 budget.
From the mentioned amount, GEL 2 million is directed to the "State Program for Promotion of Georgian Wine". The National Wine Agency, using assignations allocated to it, will co-finance marketing expenses only for those companies exporting to priority markets and multiple countries around the globe (excluding the CIS countries).
