The National Wine Agency organized a tour for American wine specialists, among them from marketing company Colangelo & Partners, aimed to promote and popularize Georgian wines on the US market.
A 13-member group visited wine companies in Kakheti and Shida Kartli regions to get familiarized with wine-making traditions and taste different Georgian wines.
“Considering the possibility of searching for potential importers and increasing exports, it is particularly important to introduce Georgian wines to American professionals,” the Agency said.
In six months of 2023, 434 thousand litres of wine were exported from Georgia to the USA. Compared to the same period last year, this makes a 5% increase.
In addition, the US market is one of the most expensive segments for Georgian wine, where the price of one litre exceeds six USD.
