Valeri Chekheria, founder and director of consulting company Hospitality Projects, says that the number of tourists in the country is increasing, but the quality of service is not developing accordingly. As of him, the country cannot attract high-spending tourists, so hotel room price is unchanged from year to year, and the business is unable to increase its income.
"You can't bring in an investor with promotion campaigns alone, you have to show them the appropriate environment. You should ensure the investor that it is better to invest in tourism here than in another country, because you can have more benefits. Actually, the number of tourists is increasing, we see a lot of tourists in the country, a lot of new food establishments are opened, which is a very positive trend. We are all happy because additional jobs are created, products are purchased from farmers, etc. However, it is important to note that, unfortunately, the hotel room price has not increased.
One of the reasons is that there is a lack of high-spending tourists in the country, as we cannot offer high-quality products," says Valeri Chekheria, founder and director of Hospitality Projects consulting company.
