The Georgian Competition and Consumer Agency (GCCA) has imposed a fine of 5,555 GEL on LLC "K.N.G. Wellness" for non-compliance with consumer rights protection obligations in the sports and wellness sector. The case concerns a violation of the standard for prior and complete consumer information, as stipulated by the Law of Georgia on the Protection of Consumer Rights. In accordance with the GCCA’s decision, the company was required to align its commercial policy with the relevant legal provisions and restore the violated consumer rights within one month. However, GCCA’s monitoring revealed that these obligations were not fulfilled.
The agency enforces penalty measures only after confirming a violation and the trader’s failure to comply within the prescribed timeframe. In such instances, a fine is imposed, ranging from a minimum of 600 GEL to a maximum of 2% of the trader’s annual turnover for the previous financial year. It is important to note that the imposition of a fine does not exempt businesses from complying with the agency’s decision. Furthermore, if the violation is repeated within 12 months, the fine is doubled.
In 2025, the GCCA imposed fines amounting to a total of 11,556 GEL on 10 traders for failure to comply with its decisions.
