Georgia generated $1.93 billion in tourism revenues in the first six months of 2026, down by 2% year-on-year, mainly due to a decline recorded in the second quarter. According to the National Bank of Georgia, tourism income in Q2 amounted to $1.1 billion, a 3.8% decrease compared to the same period last year.
The decline was largely linked to the conflict in the Middle East, which reduced visitor numbers from key markets, including Iran and Israel.
In January–June 2026, Russia remained the largest source of tourism revenue for Georgia, generating $307.1 million, followed by Turkey with $255 million and Israel with $222.7 million.
Top 5 countries by tourism revenue in H1 2026:
- Russia: $307.1 million (-0.23%)
- Turkey: $255 million (-1.35%)
- Israel: $222.7 million (-8%)
- Azerbaijan: $107.6 million (+5%)
- Ukraine: $99 million (+42%)
Revenue from EU countries and the United Kingdom increased significantly, reaching $335.6 million in the first half of the year — up $58.6 million, or 21%, compared with the same period in 2025.
