Nino Sanikidze, a female entrepreneur, who planted her own lavender garden in 2020, near Saguramo, in the eco zone, plans to expand in cooperation with Bank of Georgia.
According to her, the inspiration for creating "Toto's Lavenders" comes from France and Britain. She brought lavender seedlings of the British variety in 2020 and started growing plants in the eco-zone near Saguramo.
At first, the business was a kind of experiment, Nino planted one lane as a test, but soon arose the need for expansion.
Until now, the products have been sold on the local market, in partnership with several concept stores. However, along with the growth of business, the need for technological development has also derived. In order to create more comfort for customers, "Toto's Lavenders" decided to participate in the joint project of the Bank of Georgia and the Chamber of Commerce - "Free Website For The Business".
"It is already possible to purchase "Toto's Lavenders" online through the website. As you know, creating a website involves quite a lot of financial resources, which is a great luxury for a small business owner. Having your website is associated with great benefits for businesses, in addition to simplifying and offering more convenience to customers, it also allows us to get more information about the customers and plan various marketing promotions, campaigns or give gifts to increase customer loyalty," she said.
Brand "Toto's Lavender" produces various accessories and home decorative items, aroma products, body care products, essential oils, bath salts, massage oil, body scrubs and other products that are actively used in the direction of wellness and spa.
