The Georgian National Tourism Administration, in collaboration with Condé Nast, a global mass media company, launched a new marketing campaign.
French Vogue and GQ Magazines, which cover the French market, will introduce Georgia’s tourism potential to British and German readers.
As part of the campaign, Vogue’s online media and social media published the first article titled “The Best Guide to Discovering Georgia and Its Treasures in One Week.”
The article describes Georgia’s nature, cuisine, wine and tourist destinations. Vogue writes about Georgia’s landscapes, spanning vineyards, churches, gorges, and glaciers.
“The winding roads between the snow-capped peaks seem to be hanging in the clouds. This is enough to delight lovers of beautiful nature and art, whose attention is also attracted by the unique gastronomy and wine culture. This is a rich country with cuisine and wine, believed to be the cradle of wine with an 8000-year legacy. Here you can taste unforgettable Khinkali, Mcvadi, Cababi and Lobiani,” it says, introducing Kakheti, Tbilisi and Batumi to the readers.
