TBC Capital's market review states that in May 2025, customers made more non-cash purchases through TBC Bank channels than in May of the previous year. Specifically, in May, total non-cash purchases increased by 26% year-on-year, and the number of non-cash transactions increased by 19%.
In May 2025, according to data from TBC Bank’s payment channels, consumers increased their overall spendings and made more transactions compared to last year’s May.
In the leisure sector, particularly in hotels, spending increased by 34%, which was mainly driven by non-residents’ increased spending. Non-residents’ average transaction in hotels was approximately 3 times higher compared to the residents’ figure.
In May 2025, there was a notable annual increase in non-cash spending in restaurants, while average spending marked GEL 34. During the same month, non-residents’ average transaction volume was approximately 5 times higher than the residents’ figure.
Consumers spent 37% more on apparel and accessories in May 2025 compared to the previous year.
