The social enterprise "Wigs Room" started production of men's wigs with natural hair for the first time in Georgia. As the founder of the enterprise, Gvantsa Inasaridze, told TV-program "Women's Narrative", men's wigs will appear on the market from 2024.
"We will be the first in the men's line. We want to fully satisfy the growing demand in the market with our production. Men's wigs will appear on the market from 2024, and before that we are waiting for the arrival of the latest equipment from China, with which our enterprise will be equipped and its productivity will increase," Gvantsa Inasaridze noted.
According to her, Georgian-made wigs price ranges from GEL 250 to GEL 5,000 and are made of natural hair, which allows them to compete with imported products in terms of price and quality.
"Wigs Room" has been on the market for only 1 year and its sales rate is increasing every month. The social enterprise is located near Tbilisi, in the village of Gamarjveba.
